Executives from Tegna, NBCU Television Stations and Fox Television Stations told a TVNewsCheck webinar that local station marketing is best executed by those in the market itself with support from corporate and that marketing needs to start “from a place of brand, not from a place of product.”
Brad Plant named Executive Director of Technology, ABC7 Chicago
Share: Brad Plant has been named executive director of Technology, ABC 7 Chicago, it was announced today by John Idler, president and general manager, ABC 7. The appointment is effective Monday, March 8.
According to Idler, Brad Plant s breadth of knowledge in broadcast technology and operations is formidable. His keen understanding of technology strategies and deployment, along with his strong leadership skills, make him the ideal person to continue ABC 7 s reputation as the leading station in Chicago for cutting-edge technology.
Prior to joining ABC 7, Plant served as the director of Technology and Operations for the NBCUniversal Owned Television Stations since 2016, a division of NBCUniversal that includes 42 businesses. In that role, Plant spearheaded the development and execution of new strategic technologies and workflows across the NBC and Telemundo owned stations. He was also in charge of helping the grou
NBCUniversal today announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100% impressions-based buying for all local advertising campaigns as of April 1. After the stations announced their move to impressions in September 2019, clients and agencies that were not trading on impressions were granted additional time to transition […]
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