JD Power: EV Owners Charged About Tech; Automakers Better Know Why ++ Fortunately, 100 new EV models are expected to debut in the US in the next 3 years.
Electric vehicles account for only 2.4% of the total retail sales volume in the United States, but owners of these types of vehicles have shown that they are strongly committed to the technology. Findings of the inaugural J.D. Power 2021 Electric Vehicle Experience (EVX) Ownership Study bear this out regardless of the level of satisfaction an owner has with the vehicle.
For example, among the most-satisfied owners (those with satisfaction scores of 900 and above, on a 1,000-point scale), 95% say they “definitely will” repurchase an EV. When overall ownership satisfaction scores are low (below 600 points), 65% still say they “definitely will” repurchase an EV.
Although Tesla is facing increasing challenges from traditional manufacturers, its sales show no sign of weakening. One of the established automakers’ biggest challenges may be infrastructure.
That’s according to JD Power’s inaugural EV Experience Ownership Study, which seeks to measure owner satisfaction with EVs.
By and large, the numbers are good for EVs. Out of 1,000 points, based on factors like battery range, availability of public charging stations, battery range, cost of ownership, driving enjoyment, ease of charging at home, and vehicle quality and reliability, the average satisfaction result among premium EVs is 782, with Tesla’s Model S and Model 3 leading the pack, and the Model Y and Model X following. Meanwhile mass market EV satisfaction is at 730 points, with the Kia Nero EV, Chevrolet Bolt and Hyundai Kona EV taking the three top spots.
Among the early adopters who own an EV, 82% say they “definitely will” consider purchasing another in the future, according to the inaugural J.D. Power US Electric Vehicle Experience (EVX) Ownership Study. However, satisfaction with the current ownership experience is a key influencer for whether owners will purchase the same.
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Majority of Electric Vehicle Owners Are Intent on Purchasing Another One in the Future, J.D. Power Finds
January 21, 2021 GMT
TROY, Mich. (BUSINESS WIRE) Jan 21, 2021
Among the early adopters who own an electric vehicle (EV), 1 82% say they “definitely will” consider purchasing another EV in the future, according to the inaugural J.D. Power U.S. Electric Vehicle Experience (EVX) Ownership Study, SM released today. However, satisfaction with the current ownership experience is a key influencer for whether owners will purchase the same brand of EV again.