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Did a janitor really invent Flamin’ Hot Cheetos? The truth about Richard Montañez
Updated 9:09 AM;
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Sam Dean, Los Angeles Times (TNS)
For the last decade, Richard Montañez has been telling the story of how he invented Flamin’ Hot Cheetos. The world has been eating it up.
It goes like this: He was working as a janitor at Frito-Lay’s Rancho Cucamonga plant when he dreamed up a chile-covered Cheeto and believed in himself enough to call up the chief executive to pitch his spicy idea.
Corporate backstabbers tried to sabotage Montañez for stepping out of line, but he out-hustled them, driven by a hunger to succeed. Flamin’ Hots became a runaway hit, and Montañez rose through the ranks and became an icon.
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Spac Guru, a well-known name in the SPAC space, joined SPACs Attack last week to share thoughts on the overall SPAC market. Spac Guru also shared three undervalued SPAC picks with viewers of the show.
Soaring Eagle Acquisition Corp (NASDAQ: SRNGU)
: A SPAC still trading in units is the largest SPAC holding for Spac Guru. As a SPAC,
Soaring Eagle has raised more than $1 billion.
The SPAC comes from Jeff Sagansky and Harry Sloan, who are the team behind taking
Draftkings Inc (NASDAQ: DKNG) and
Skillz Inc (NYSE: SKLZ) public. “The group is only at NAV,” Spac Guru said.