Winter Priorities
Dec 18, 2020
The monthly Pulse Report asks marine dealers to weigh in on how they are spending the winter months following a summer and fall that saw new-boat demand spike.
The five-question survey was launched by the Marine Retailers Association of the Americas and Baird Research in 2013 to take the pulse of monthly retail conditions.
Soundings Trade Only partnered with Baird to help distribute the survey and report its results.
The survey analyzes such industry data points as new-boat demand, inventory levels and access to credit. It also includes the Marine Retail Sentiment Index, which gauges retailer confidence.
Safety at Sea
Dec 11, 2020
The Sea Tow Foundation announced the winners of its National Boating Industry Safety Awards at the Marine Retailers Association of the Americas virtual Dealer Week.
The awards held in conjunction with its North American Sober Skipper Advisory Council and sponsored by Kicker Marine Audio honor boating safety efforts from the previous year.
With six winners, it is the largest awards held to date by the Sober Skipper Advisory Council.
Sea Ray Boats was bestowed with the award for top powerboat manufacturer for the second consecutive year.
“Sea Ray’s messaging clearly shows a corporate commitment to a strong boating safety culture with a special emphasis on new boaters,” said Sea Tow Foundation executive director Gail Kulp
Dealer Week, Day 3: Donât Become Blackberry
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Dec 11, 2020
Marcus Sheridan walked attendees through how to use VidYard, a free Chrome extension that enables one-to-one videos to be easily recorded and sent.
The companies that get comfortable are the ones that get left behind.
Marcus Sheridan, who presented “How to Become a Video-First Dealer” on Thursday with Sam Danzler during Dealer Week the annual dealer event and expo organized by the Marine Retailers Association of the Americas held virtually this week said it’s dangerous for companies to become complacent.
“We should always have a sense of discomfort,” said Sheridan. “The companies that are comfortable where they are the ones that get left behind. Don’t wait until you’re in pain.”