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Former Gibson site in Kalamazoo to become Hard Rock REVERB property

Former Gibson site in Kalamazoo to become Hard Rock REVERB property Jason Walsh / Fox 17 Posted at 1:08 PM, Mar 01, 2021 and last updated 2021-03-01 17:17:54-05 KALAMAZOO, Mich. — The former Gibson plant in Kalamazoo will soon become a REVERB by Hard Rock hotel, according to a news release Monday. REVERB by Hard Rock Kalamazoo is expected to embody the brand’s modern, urban design package, featuring traveler-friendly technology, smart rooms, shared spaces designed for collaboration and programming highlighting local music, food and entertainment. Kalamazoo has a very rich musical heritage. We have the Gilmore Keyboard Festival, the Stahlberg String Competition, the Kalamazoo Blues Fest, and of course, we’re the home of Gibson Guitars. This is just one more reason for music lovers to come to Kalamazoo, said Discover Kalamazoo s President & CEO Jane Ghosh.

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