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Addison Rae Tells Us (and Her 70 Million TikTok Followers) Why She s Shopping Small This Holiday Season
Addison Rae Tells Us (and Her 70 Million TikTok Followers) Why She s Shopping Small This Holiday Season
The second-most-followed person on TikTok tells us why she partnered with Amazon to get her followers to shop small.
Jessica Thomas
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Social media stars with varying degrees of “influence” have been encouraging followers to “shop small” this holiday season, but few have as large of an audience or as many Gen Z followers as 20-year-old Addison Rae Easterling. Between her 70 million followers on TikTok, 32 million on Instagram, and 4 million on Twitter and YouTube each, Easterling is in a unique position to actually influence followers to support small this December.