Now Near Next â The Latest View from OOH
February 12, 2021
Colum Harmon, marketing director, with this weekâs view from OOH.
In Now Near Next this week we include the second part of our Check/Out study, carried out in conjunction with Ipsos MRBI. We have the latest auto mobility data from Locomizer and TII as well as findings from UK research into the importance of localised marketing. Data from Deloitte and Kantar also speaks to the value of POS advertising.
Check/Out Study
 This week we publish part two of results from Check/Out, a study conducted by PML Group in partnership with Ipsos MRBI, focusing on many aspects of the shopping and home dining experience for Dubliners in 2021.