Samsung announces global expansion of Bespoke home appliances
Samsung hosted the BESPOKE Home 2021 event earlier today, and much to the public’s expectations, the company announced its global expansion plans for its latest range of home appliances including refrigerators, air purifiers, vacuum cleaners, customized appliances for the entire kitchen, and more. The company also announced a few partnerships with artists who have created unique limited-edition refrigerator panel designs for the 2021 lineup.
Samsung’s BESPOKE refrigerators are coming to North America, Latin America, Europe, CIS, the Middle East, and
select regions across Asia and Africa. In North America, Samsung will release the BESPOKE 4-Door Flex, the 1-Door Column, and the 2-Door Bottom-Mount Freezer. To mark the series’ release in North America, Samsung has created a few unique metal colors specifically for the region: Champagne Rose Steel, Matte Black Steel, and Navy Steel.
Smart features and sleek, custom-designs aplenty. Credit: Samsung Updated May 14, 2021
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Today, Samsung announced the global launch of its expanded Bespoke Home line. While Americans first heard about Samsungâs Bespoke refrigerators at CES 2021, the electronics giant aims to broaden its sleek, custom-design offerings to the rest of the kitchen, the laundry room, and living spaces, throughout the rest of the year.
After decades of the same-old technology, the appliance industry has been getting its fair share of shake up recently. Smart appliances can automatically release the perfect dose of detergent into your dishwasher or washing machine, assess what you have inside your refrigerator and suggest shopping lists and recipes, and even more. With Bespoke, Samsung combines its trademark SmartThings smart technology with
Samsung reveals more details about its BESPOKE Home 2021 event
Last month, Samsung announced that it would conduct a special launch event titled BESPOKE Home 2021 on May 11. While the company had not detailed what it will showcase during the event, it had mentioned that it will “
unveil new experiences and a new way of living.” Today, the South Korean firm had revealed that it will launch new and improved home appliances at the event.
The company will expand its lineup of BESPOKE home appliances globally. It will also launch an “
expansive range of new purposeful lifestyle appliances during the event.” BESPOKE is the name of Samsung’s high-end and customizable home appliances, including refrigerators, air purifiers, dishwashers, water purifiers, inductions, direct-fired ovens, and microwaves. Samsung said that it will also unveil a completely new range of lifestyle appliances during the event.
Samsung will unveil new home appliances at its BESPOKE Home 2021 event
Samsung has announced that it will conduct an online-only event called BESPOKE Home 2021 next month. The event will happen on May 11 (10:00 EDT, 15:00 BST, 21:00 ICT), and the company says that it will unveil its vision for every home and its new home appliances during the upcoming event. Since it’s an online event, everyone can watch it live.
The company says that it will unveil new experiences and a new way of living during its event. BESPOKE is a lineup of home appliances from Samsung, and a lot of appliances in the lineup can be customized by consumers as per their own taste and preferences. For example, its BESPOKE 4-Door Flex refrigerator’s front panels can be customized in eight colors and two finishes through Samsung’s website. The company might bring such customizability to other home appliances as well.