Business class opens to masses as a covid refuge
Angus Whitley, Bloomberg
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Lufthansa s business class seating.Bloomberg photo by Alex Kraus
Business class was that silent and spacious sanctuary for the well-heeled, at least until the pandemic destroyed global aviation. But as flights creep back, this once-exclusive haven is being invaded, by the masses.
Flush with cash and a record number of air miles after a year on the ground, leisure travelers are splurging on premium seats for their first trips back. They re not just after the plated food, champagne and little cosmetics that typically come with the higher fares. Rather, they re trying to minimize the risk of catching covid in the cheek-to-cheek jostle of coach.
Business Class Opens to Masses as Affordable Covid Refuge
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Business class opens to masses as affordable Covid refuge
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Advertising agencies in Nigeria have a club. Less of a social club; more of a business collective. They call it the Advertising Agencies Association of Nigeria, AAAN. It’s pronounced Triple A-N. Right now, the president of AAAN is Steve Babaeko.
You might have heard of Steve. Popular dude, intriguing last name, dreadlocks, dark. Anyone who’s familiar of Steve knows how far he’s come and they know that, to sit at the head of the ad industry’s long table, he’s living one of his biggest dreams. The question, though, is: now that he has it, what will Steve do with this momentous influence?