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How Sir Richard Branson s US dream went off the rails

How Sir Richard Branson s US dream went off the rails
theage.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theage.com.au Daily Mail and Mail on Sunday newspapers.

How Sir Richard Branson s US dream went off the rails

How Sir Richard Branson s US dream went off the rails
watoday.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from watoday.com.au Daily Mail and Mail on Sunday newspapers.

How Branson s dream of taking Virgin Trains to America came off the tracks

How Branson s dream of taking Virgin Trains to America came off the tracks Inside story of how Sir Richard s plan to launch the first privately funded passenger rail service in the US for a century hit the buffers 13 March 2021 • 12:00pm Publicly there was little to suggest that Sir Richard Branson and Wes Edens were anything other than the best of friends last summer. The Virgin Group chief heaped praise on Edens, the outdoor-loving founder of United States investment giant Fortress, as they rolled out Virgin Trains USA, the country’s first privately funded passenger rail service in more than a century.

Virgin Sues Brightline Over Branding Contract

The short-lived Virgin Trains USA rebranding was reversed by Brightline. Virgin Enterprises, Britain, has launched legal proceedings against U.S. private passenger rail operator Brightline to recoup $ 251.3 million it says it is owed after Brightline pulled out of a 20-year deal to use the Virgin brand. Brightline rebranded as Virgin Trains USA as part of a 20-year licensing agreement signed in November 2018, which also saw the operator rename its main station as Virgin MiamiCentral. The partnership was short-lived, with Brightline serving notice of its intention to withdraw from the agreement in April 2020, shortly after it halted its Miami and West Palm Beach service in March due to COVID-19 pandemic.

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