Ulta Beauty Is Doubling the Number of Black-Owned Brands Sold in Stores This Year 559 Shares
Ulta Beauty is committed to making sure its shelves are even more diversified this year. On Feb. 2, the brand announced that it will be investing $25 million into amplifying underrepresented voices and Black-owned brands in 2021.
In a release, the retailer laid out a plan to allocate $20 million to media investments across multicultural platforms to create more personal connections with Latinx, Black, and other communities. The brand also has plans to double the amount of Black-owned products that are being sold in its stores while dedicating $4 million to support the marketing efforts behind said brands. Pattern Beauty, Juvia s Place, Uoma Beauty, and Beauty Bakerie are among the brands that are already sold in stores, while Mented Cosmetics, Keys Soulcare, and Blackgirl Sunscreen will make their debut in locations nationwide this month.
Shopportunist By Shannon Fromma, Times Union on January 15, 2021 at 3:56 PM
America celebrates the birthday of Dr. Martin Luther King, Jr. this weekend. In addition to memorial services and remembrances, retailers will host three-day holiday weekend sales. Sara Skirboll, shopping and trends expert at RetailMeNot, crafted this list of 83 Martin Luther King Day weekend sales, as well as a list of some fantastic Black-owned/Black-led brands worth checking out.
Sales at Some of Our Favorite Black-Owned Brands
Black Girl Sunscreen: Save 20% off your first order when you subscribe to Black Girl Sunscreen’s newsletter.
Briogeo: Save up to $40 on healthy hair kits, and get free samples and free shipping on $60+.