Masa Fukuda: From Child Prodigy to Music Marvel
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Masa Fukuda, founder and director of the One Voice Children’s Choir.
By ELLEN ENDO, Rafu Shimpo
SALT LAKE CITY While most music professionals dream of holding a Grammy one day, Masafumi “Masa” Fukuda has bigger goals that include inspiring the world through the power of music. It appears that he may be succeeding.
Born in Takatsuki, Osaka, Fukuda is the founder and choir director of Utah’s nonsectarian One Voice Children’s Choir, whose videos have become an Internet phenomenon.
The intricate, layered arrangements of popular songs have consistently generated anywhere from 50 million to over 120 million views per song on Facebook and YouTube.
Pop songs will get shorter on average by the end of this decade because of faltering attention spans and skipping culture on streaming services, experts say.
Attention spans of music fans has dropped from 12 seconds to eight since the year 2000, according to research from Samsung.
As a result it s more important than ever for musicians to draw listeners in early, keep the overall length of a track short and load choruses up front .
On music streaming services like Spotify, artists don t get royalties from a song being played if the listener doesn t get beyond the first 30 seconds.
By 2030, it will therefore be more important than ever for songs to quickly progress to the next track on an album before listeners get bored, the experts say.
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BMI, MP&F, Sony Music, Vanderbilt announce updates
MP&F Strategic Communications has promoted Kelly Maslan to senior media buyer while adding both Sharon Trew as an associate media buyer and Landry Butler as a data analyst.
Maslan joined MP&F in 2012 after working with the agency for nearly 15 years on a contract basis. She has more than 30 years of media buying experience. Maslan leads the agency’s media buying efforts and oversees media planning, national media research and buying.
Trew, a longtime Nashville resident, comes to MP&F with a background in developing, negotiating and executing media buys for numerous categories and mediums. In her previous roles, she completed media buys for Subway, Taco Bell, KFC, Sinclair Broadcasting Group and Fantastic Sams.