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In a busy election season, and with many ballot initiatives to take up room, the California Consumer Privacy Rights Act (CPRA) passed with a 56% majority, ushering in a new wave of privacy requirements for companies doing business with Californians. The CPRA received plenty of attention from big tech firms as well as consumer groups, and rightfully so. Alistair MacTaggart and his organization Californians for Consumer Privacy hardly let the paint dry on the California Consumer Privacy Act (“CCPA”) before introducing the CPRA with a goal of ensuring the privacy protections provided to Californians under the CCPA could not be gutted by lobbyists and looking to ensure the conversation surrounding federal privacy legislation stays alive and well. By taking the CPRA directly to Californians, Alistair and team removed the middleman and gave the power to the people of California to decide on their data privacy rights.