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Following the e-commerce explosion that began in 2020, more brands are gravitating toward the direct-to-consumer business model. With that transition comes total control over brand identity and communication; it also means you own your customer data.
For brands that have historically only sold through third-party channels, having access to this incredibly informative, powerful information is both exciting and overwhelming. As the party responsible for each customer s journey, identifying the channels, tools, and strategies that provide them with the most enjoyable and valuable experience should be a top priority.
Predict Their Needs Before They Buy Somewhere Else
This article was originally published in the May 2021 issue of
Used Car Dealer Magazine.
Privacy and data security. If you don t have those issues on your radar, you should. Dealers have always had data privacy and safeguarding responsibilities. Nothing new here. But a change is coming. The basic privacy and data security concepts and requirements we ve grown accustomed to are expanding - actually, transforming - into fundamental and robust consumer privacy rights. Data security is also evolving from a general set of principle-based requirements to more obligations.
The Virginia legislature recently enacted a comprehensive consumer data privacy law called the Virginia Consumer Data Protection Act. The VCDPA follows the California Consumer Privacy Act - the nation s first comprehensive consumer data privacy law, which became effective last year. Californians were not content with the CCPA, so in November they passed the Consumer Privacy Rights Act through a ballot initiative. The
Scope
Like CCPA, VCDPA applies to companies or persons that do business in, or target citizens of, the state and utilizes certain quantitative thresholds to identify which entities may be subject to the law, such as collecting or processing a requisite amount of Virginia residents personal information. However, when comparing VCDPA s jurisdictional analysis to that of CCPA, a standalone revenue threshold (see Note 2) is notably absent; simultaneously bringing smaller companies with large amounts of data under the statute while potentially allowing larger companies to escape its reach.
Although the Big Three (GDPR, CCPA, and VCDPA) share in a broad definition of personal data, VCDPA diverges from its cousins in the treatment of employees and individuals acting in a business capacity. Unlike CCPA, which has a temporary partial carve-out for employees and B2B information, the VCDPA expressly excludes persons acting in a commercial or employment context from the definition of
[author: Doug Austin, Editor of eDiscovery Today]
Even though we’re far from achieving critical mass in the legal profession when it comes to the use of predictive coding technologies and approaches in electronic discovery, the use of predictive coding for document review – especially relevancy review – to support discovery is certainly the most common use of artificial intelligence (AI) and machine learning technologies. Some of you reading this blog post may be “old pros” at this point when it comes to the use of predictive coding while others of you still have yet to “dip your toes” into the predictive coding pool.
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Following the enactment of the
California Consumer Privacy Act ( CCPA ), many states
have attempted to follow in California s footsteps by passing
their own consumer data privacy laws. On April 21, 2021, the
Florida State House of Representatives resoundingly passed consumer
data privacy House Bill 969 ( HB 969 or Florida Privacy
Law ), by a vote of 118 to 1. The bill moved to the Florida
Senate and was significantly amended. The Florida Senate passed the
Florida Privacy Law in a 29-11 vote. The bill did not receive a
final vote in the Florida House before the end of the 2021