Virginia's Consumer Data Protection Act CDPA is expected to be signed into law by Governor Ralph Northam and will be the second comprehensive state data privacy law in the United States after the California Consumer Privacy Act of 2018
Virginia has become the latest state to pass comprehensive privacy legislation as its legislature voted to enact SB 1392, known as the Consumer Data Protection Act (the "Act"). Although.
by AdExchanger //
Share: Data-Driven Thinking is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Gary Kibel
,
a partner in the digital media, technology and privacy practice group at Davis & Gilbert.
The ad tech ecosystem in the United States is largely based on the collection of persistent identifiers and personal information generally operating on an opt-out basis. However, in a troubling sign for the industry, a number of new and proposed laws are introducing consent requirements that may impact the scope and volume of data collected from consumers. While certain sensitive personal information has always been understood to require consent to collect, these new laws expand consent to cover more commonly collected and exploited data.
More States May Follow Virginia in Trend to Pass Consumer Privacy Laws shrm.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from shrm.org Daily Mail and Mail on Sunday newspapers.
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