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Privacy is the new competitive battleground – TechCrunch

Alex Andrade-Walz is Director of Marketing at Evernym, a market leader in self-sovereign identity. In November, Californians voted to pass Proposition 24, a ballot measure that imposes new regulations on the collection of data by businesses. As part of the California Privacy Rights Act (CPRA), individuals will now have the right to opt out of the sharing and sale of their personal information, while companies must “reasonably” minimize data collection to protect user privacy. For companies like Apple, Facebook, Uber and Google, all of which are headquartered in California, these new requirements may seem like a limitation on their existing data collection capabilities.

Sourcepoint Raises $17 Million to Boost Privacy and Compliance Solutions for Publishers and Marketers

Sourcepoint Raises $17 Million to Boost Privacy and Compliance Solutions for Publishers and Marketers New investment, led by Arrowroot Capital, will be used for global expansion and research and development Investment follows the company s acquisition of RedBud and the appointment of John Sedlak to Chief Revenue Officer Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, today announces it has successfully raised $17 million in funding, led by Arrowroot Capital. As part of the transaction, Kareem El Sawy, Partner at Arrowroot, will be joining the board. As new privacy regulations, such as the recently passed California Privacy Rights Act (CPRA), continue to come into force across the globe, brands must take a proactive approach to protecting the privacy of both known and unknown customers. Sourcepoint is using this latest funding to continue research and development into scalable and granular ways to monitor and assess degrees of pri

California Attorney General Shows No Sign of Slowing CCPA Rulemaking with Fourth Set of Proposed Modifications | Ballard Spahr LLP

The California Attorney General’s Office recently released a As background, the Attorney General’s Office had only just recently given notice of a third set of modifications on October 12, 2020.  The third set of modifications revised the regulations relating to the notice of a consumer’s right to opt-out of the sale of their personal information.  Our previous post detailed the specific changes in the third set of modifications. The Attorney General’s Office received around 20 comments in response to the third set of modifications; these modifications have not yet been accepted and finalized.  The fourth set of modifications are in response to the comments to the third set of modifications and are intended to clarify and conform the proposed regulations to existing law.  The changes made include:

Will even stricter California privacy law spark push for national consumer privacy reform? | McAfee & Taft

To embed, copy and paste the code into your website or blog: In a November 2019 article titled “New year to ring in nation’s most comprehensive privacy law,” we gave an update on the California Consumer Privacy Act (CCPA), the nation’s most robust consumer privacy law that governs the collection of personal information by certain businesses regardless of whether they are physically located in California. Nearly one year later, a majority of California voters approved the California Privacy Rights Act of 2020 (CPRA), which amends and expands the CCPA and establishes the nation’s first government regulator dedicated to consumer privacy.

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