The proposed New York Data Accountability and Transparency Act, along with last year's SHIELD Act, means that the state may soon have comprehensive privacy laws that rival California's, and all businesses with New York customers should take several important compliance steps to prepare, say attorneys at Gibson Dunn.
Pandemic, privacy and the CX: What to prioritize in 2021 Pandemic, privacy and the CX: What to prioritize in 2021 Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going into 2021.
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To fight a crowded digital marketplace, marketers will have to create hyper-personalized shopping experiences in 2021.
Leveraging behavioral data will enable marketers to keep up with changing consumer behavior as the pandemic continues to develop.
Marketers will need to consider current and future privacy regulations while developing strategies.
The pandemic created an unprecedented shopping environment in 2020, and as customer journeys have continued to evolve, businesses have had to shift their marketing strategy accordingly.
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Potential benefits clash in the workplace
Financial wellness programs depend on data about what workers need, but employees may have concerns about the privacy of their personal information.
January 14, 2021 3 MINS
Employers and employees recognize the link between employees’ financial well-being and their physical and mental health. In 2018, MetLife released a study that found 61% of employees rated their financial wellness as good or excellent. However, by 2020 that figure had decreased to 49%.
With this growing fear of financial insecurity, companies are increasingly stepping up to provide help to their employees. Bank of America, in its 2019 Workplace Benefits Report, showed that 53% of companies today offer financial wellness programs, up from only 24% back in 2015. Financial wellness programs, although not always well defined, generally involve a holistic view of employees’ financial position.
At CES 2021, executives discussed the future of online consumer protection
Twitter s Damien Kieran argued that patchwork regulations could disrupt the platform experience.
Photo Illustration: Trent Joaquin January 13, 2021
Data privacy has taken center stage in recent years, as the European Union and the state of California have each adopted landmark consumer protection laws that have paved the way for wide-scale change. And while major tech companies are still adjusting to a growing patchwork of regional regulations, they are also readying for a potential federal data privacy law in the United States.