California weather brings tight strawberry supplies this Valentineâs Day
Valentineâs Day is just around the corner and that means that consumers are looking for strawberries. âValentineâs Day presents a great opportunity to create recipe displays and merchandise with complimentary items such as chocolate dipping kits, sparkling cider or champagne, and flowersâ says Kyla Oberman of California Giant Berry Farms. âIt is a natural promotional opportunity for fresh strawberries,â adds Alan Ediger, Vice President of Sales at California Giant Berry Farms. âHistorically, itâs been one of the most promoted holidays during the year for strawberries.â
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Tight supplies this Valentineâs Day
Agriculture Leaders Say Imports Clearly Contribute to Success of Domestic Industry by Providing Year-Round Supply of Super Fruit
WATSONVILLE, CALIF. (January 6, 2021) – Ahead of the incoming Biden Administration’s first major trade dispute, American and international blueberry berry growers, importers, distributors, purchasers, and suppliers have aligned to form The Blueberry Coalition for Progress & Health.
The Coalition has been organized to oppose limitations on blueberry imports, including the upcoming International Trade Commission hearing on blueberry imports. All members of the Coalition agree that imports are not a substantial cause of serious injury to the domestic blueberry industry.
In fact, the U.S. blueberry market is healthy, thriving, and is doing its best to keep up with the year-round marketplace demand for this healthy and nutritious fruit.
December 15, 2020
California Giant Berry Farm’s 13-week digital fundraiser, Spreading Smiles, has culminated to $40,000 distributed to 13 non-profit organizations throughout the greater Pajaro Valley area.
Due to restrictions around in-person events, California Giant’s annual fundraiser events and other activities throughout the year that support its communities’ non-profits had to be re-imagined.
“California Giant has always been invested in our neighbors. With an emphasis on giving back and putting smiles on the faces who really need it, we were not going to let this year’s new restrictions prevent our fundraising efforts,” said Joe Barsi, president of California Giant Berry Farms.