Printing Process: Digital printing One of The Sterling Vineyards brand strategies is to use metal material to represent the Sterling. To enhance brand identity, I applied advanced technics to improve the competitiveness of the brand. Aesthetically, I create a sense of low-key luxurious feeling. Sterling Vineyards is a winery near Calistoga, California, owned by Treasury Wine Estates. The winery achieved international recognition when its wine won first place in the Ottawa Wine Tasting of 1981.
Design: Michael ChenLocation: United StatesProject Type: Student ProjectSchool: Academy of Art UniversityTutor: Thomas McNultyPackaging Contents: Beauty productsPackaging Substrate / Materials: Plastic “Uniqlo is a modern Japanese company that inspires the world to dress casual”. Through applying our clothing brand strategy of “Made for All’ we consider our audience by choosing t.
Pixabay
Maybe your dreams of becoming a fashion designer have stemmed from drawing clothes that you would like to wear but could never find to buy. Maybe it comes from having a constant interest in fashion. Whatever your reason, here’s how you can make your dream of becoming a fashion designer come true.
Develop Your Skills
• Develop your drawing skills as most designs start from this point. Use color to understand how they contrast with one another in terms of hue and tone.
• Develop your understanding of fabrics; how practical they are to use and wear, how they move and hang when worn as well as how easy they breathe. This is imperative because your fabric of choice may not be appropriate for your design.
Tutor: Thomas McNulty
Packaging Substrate / Materials: Glass bottle, Aluminum, Cardboard The objective of this project was to create a brand and packaging identity for the fictional brewing company, Oasis Brewing Co. The brand experience translates into an aesthetic driven by visual storytelling: discovering/enjoying something refreshing in the harsh environment of the desert. Oasis Brew Co. is based in Las Vegas, NV, the heart of the Mojave Desert. The company was founded on the idea of creating refreshing, quality craft beer that compliment and juxtapose the dry, humid, yet beautiful environment of the Mojave Desert. The brewery features a variety of desert-themed beers including flavors infused with native ingredients from the Mojave Desert; prickly pear cactus, plum, date, etc.
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