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Brewers take a cue from Gatorade, adding electrolytes into lower alcohol brews

stock.adobe.com After a sweaty workout, what do you grab to quench your thirst and replenish your body? How about a beer? Many of us reach for Gatorade or water, but brewers want you to consider their libations, too. In fact, a growing number of beer makers are taking a cue from sports drinks and are adding electrolytes into their brews. These beers are usually lower in alcohol, so whether or not you drink them after a workout, you won’t feel sluggish. And many other fitness-centric beers are using unique ingredients you might not expect to quaff in an ale or lager.

The Greatest Never Settle In New International Gatorade® Campaign

The Greatest Never Settle In New International Gatorade® Campaign News provided by Share this article HIGHLIGHTS PARTNERSHIPS WITH UEFA CHAMPIONS LEAGUE DUBLIN, March 8, 2021 /PRNewswire/  Gatorade®, the world s number one sports drink , is launching a powerful international campaign for 2021 titled The Greatest Never Settle, highlighting the brand s ongoing commitment to inspire the next generation of athletes on their path to greatness. G FUELSTOP MESSI GATORADE Anchored by a new film featuring the world s best athletes across its most thrilling sports, including six-time Ballon d Or winner Leo Messi, twenty-three-time Grand Slam tennis champion Serena Williams, 2019 Copa América winner and Manchester City forward

Gatorade Smart Wearable Launch Gx Sweat Patch

Share this article Gatorade has officially launched a new fitness wearable, the Gx Sweat Patch. For the first time ever, the brand is giving athletes everywhere access to Gatorade Sports Science Institute’s 30+ years of research and insights. The Gx Sweat Patch is a one-time use, a first-to-market wearable that tests users’ sweat to determine their level of hydration. The data received through the sweat patch corresponds to Gatorade’s Gx App where it will inform athletes how efficiently they hydrate and hopefully help them recover faster, avoid lactic-acid build-up and cramps in the process. The Gx Sweat Patch is applied on the left inner arm prior to workouts allowing the patch to absorb the sweat, funneling the body fluid through the color-changing channel bordering the patch. After the workout, consumers are asked to scan the patch on the Gx App, where insights would let athletes know how much fluid they lost during their training and how much sodium is necessary for repl

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