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Page 9 - கான்ஸ்ட்ருக்டர் சாம்பியன்ஷிப் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

CMOpinion: It s 143 days until Christmas How exciting! Or is it?

CMOpinion: It’s 143 days until Christmas. How exciting! Or is it?  With under five months to 25 December, Christmas campaigns might be the last thing on your mind. If you haven t started, you re late. And if you have, what if things change? In her regular Mumbrella column, 8-Star Energy CMO Diana Di Cecco talks about planning. August 4, 2021 9:29 by DIANA DI CECCO Not a creature was stirring, in anticipation of festive bombardment. Campaign ideas should be hung by the CMO’s office with care, But the dream of being that organised is unlikely to happen this year. ADVERTISEMENT Until you work in an industry where Christmas is a seasonal campaign, usually retail, you have no appreciation for its enduring development; it is one of (if not the biggest) campaigns of the year. Given the conversations I have had with peers of late, and the complex start to 2021, it’s time to talk about planning for the unknown.

McLaren not calling for restitution, part of the game

McLaren won’t join Red Bull in call for cost cap changes Date published: Even though McLaren lost Lando Norris from the Hungarian GP as a result of another driver’s mistake, McLaren won’t join Red Bull in calling for a rethink of the cost cap. Christian Horner was furious as, for the second race in a row, his Red Bull cars were damaged by Mercedes drivers. Lewis Hamilton caused $1.8m worth of damage to Max Verstappen’s RB16B at the British Grand Prix while Valtteri Bottas added to the repair bill in Hungary when he took out Sergio Perez and caused extensive damage to Verstappen’s car.

Valtteri Bottas not given enough credit for Mercedes role

‘Bottas not given enough credit for Mercedes role’ Date published: Mika Hakkinen believes that his fellow Finn Valtteri Bottas does not get enough appreciation for his work as a Mercedes driver. Bottas joined the team back in 2017, replacing Nico Rosberg who retired just days after winning the 2016 World Championship. Since then his form has been enough to ensure that Mercedes retained the Constructors’ Championship in each season, though he has never mounted a title challenge against team-mate Lewis Hamilton. This season Bottas’ contributions are arguably more crucial than ever though, with Mercedes trailing Red Bull in the Constructors’ by four points, while Hamilton has eight points to make up on Max Verstappen in pursuit of his eighth World Championship.

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