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Workplace attire has never been more casual.
As the global pandemic has kept people out of the office and mostly in their homes pajamas and athleisure wear have become the new slacks and button-downs. The question is, as vaccination rates rise and people start trickling back into work, will they be willing to part with their sweatpants?
The short answer: yes and no. Jeff Galak, associate professor of marketing at Carnegie Mellon University s Tepper School of Business, says there are two likely outcomes: One, some companies will keep the momentum of casual wear going and a new normal will be born. Two, there might be a strong desire to return to pre-pandemic normal. As much as sweatpants and T-shirts might be wonderful when working from home, he notes that returning to more business casual or even traditional office wear remember suits and skirts? might be a psychological reminder that we re moving past the pandemic.
Instagram is the perfect virtual mall
To understand why a product reaches Instagram success, it’s important to understand how the social media platform itself has become a conveyor of fame.
There are a few things to keep in mind, starting with consistency. Always presented in the same format ― a square ― every post on Instagram looks the same and is therefore allowed an equal opportunity to shine. “That consistency creates a very predictable user experience that brands can work with,” explained Zoia Kosakov, a member of the Strategic Communications faculty at Columbia University. Keenly aware of how consumers see the content, any company could work on figuring out the best way to present their material to maximize the chances of a sale.
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