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Advertisement
Big on taste and flavour – low on ABV
Five years isn’t a particularly long time in brewing but it’s an eternity when it comes to alcohol-free beer.
The quality and choice available now when compared to just a few year ago is astonishing and consumer attitudes towards it have, quite rightly, been transformed too.
At the forefront of this revolution is Big Drop Brewing Co.
Big Drop launched its first beer – an alcohol-free milk stout – in 2016 and then a pale ale the following year. Both beers scooped top prizes in beer awards, including ‘World’s Best’ at the World Beer Awards (the pale ale has won it twice) and even going on to beat their full-strength rivals in blind-tastings.
Product Launch Location: United Kingdom
Packaging Contents: Lager
Packaging Substrate / Materials: Glass bottle, Aluminium, Cardboard Branding for a new sort of lager, the very first from Tetley’s, one of the longest standing ales within the UK market place. Established originally in 1822 by Joshua Tetley & Son in Leeds, Tetley’s was and still is famed for its long standing Original Bitter Cask Ale, Smooth Ale and Golden Ale. Naming it No.4 continued the tradition set by Joshua Tetley in naming brewing recipes numerically. A typographic approach, and the name No.4 fitted within Tetley’s existing portfolio but is distinctive enough to attract a younger consumer and clearly communicate Premium Lager. We also proposed a hierarchical change. The Tetley’s coat of arms iconography moved down in hierarchy becoming a badge of quality.