Google Ads updates cryptocurrency ad policies
The new certification application form goes live on July 8.
Carolyn Lyden on June 3, 2021 at 1:19 pm
In a changelog update today, Google Ads announced updates to the scope and requirements for cryptocurrency ads to be allowed on the platform. Starting August 3, crypto exchange and wallet advertisers must meet new requirements and be certified by Google in order to be eligible to advertise on the platform.
New policies. Financial advertisers will need to check the following boxes to be able to advertise on Google Ads:
Be duly registered with
(a) FinCEN as a Money Services Business and with at least one state as a money transmitter; or
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In the last month or so, some of the banks have stopped providing services to the exchanges, which has led to a major disruption. The exchanges were somehow managing their business through payment processing companies such as Paytm or P2P transactions. However, Paytm too stopped providing services to the exchanges from last week, ET first reported on May 21.