The Greek National Tourism Organization (GNTO) on Thursday unveiled its new advertising campaign aimed at drawing tourists to Greece for the 2021 summer season.
The “All you want is Greece” campaign consists of five videos filled with crystal-clear waters, breathtaking beaches and dramatic landscapes which tout the country’s bounties from cuisine to top-notch services to unique experiences.
GNTO Secretary General Dimitris Fragakis said the six-month campaign is the “biggest promotional program” which the organisation has showcased this decade with the videos being part of other initiatives.
Other efforts being made to draw tourists include a new portal dedicated to tourism, while he said that visitgreece.gr will be launched.
ATHENS, May 13 (Xinhua) Greece will reopen to vaccinated international tourists starting Friday, Greek Tourism minister Harry Theoharis said Thursday. The bi
Photo taken on May 9, 2021 shows the Establishment of the Poseidoniasts at night on the island of Delos, Greece. (Xinhua/Marios Lolos) The arrival of the first charter flights from central Europe on Friday coincided with the easing of restrictions against the novel coronavirus. Greece aspires to build on last year's unexpected success of securing more than 6 million tourist arrivals and over 4 billion euros (4.84 billion U.S. dollars) in.
The Greek National Tourism Organization (GNTO) on Thursday announced the official launch of Greece’s 2021 tourism campaign as the country gets ready to reopen to international tourists on May 14.
“The campaign is based on a new narrative of the enriched and diversified Greek tourist product that focuses on people and the experiences that our visitor can experience everywhere in Greece all year round,” GNTO Secretary General Dimitris Fragakis said, adding that the long-term campaign goes beyond promoting Greece’s renowned “sun and sea” model.
GNTO Secretary General Dimitris Fragakis.
Dubbed “All you want is Greece”, the campaign will be showcased in Greece’s target markets and includes five videos. The first video (included above) gives a general idea of what a visitor can expect upon his visit to Greece. The following for videos promote four of Greece’s tourism offerings: sea tourism, gastronomy, wellness and culture.
Greece Opens its Arms to Tourism for Summer 2021
” width=”696″>Greece is reopening to tourism on Friday following a strict coronavirus lockdown. Credit: Poudou99/Wikimedia Commons/CC BY 4.0
Greece’s grand reopening to tourism following strict coronavirus restrictions on Friday is met with optimism. Tourism Minister Harry Theocharis proclaimed that “We are raising anchor,” as Greece opened its doors to foreign travelers.
Greece’s tourism sector is one of the most important parts of its economy, accounting for more than 20% of GDP. The country is planning on rejuvenating its tourism sector after a difficult season last year due to the coronavirus.