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HODGES BAY LENDS A HELPING HAND

Why smart thinking books create idiots

One of the most bankable genres in publishing these days is what’s called “smart thinking”. In a dumbed-down world, what could be more attractive? Yet, whenever I hear someone pitching a “smart thinking” book I’m reminded of that pert saying of Mrs Thatcher: “If you have to tell someone you’re a lady, you’re not.” The original “smart thinking” books started as an amalgam of business-motivational stuff, self-help and pop sociology. Their basic gimmick was, in the manner of Malcolm Gladwell, to take one big idea and arrange the world around it. They sold like hot cakes. We’re now, as a result, witnessing the “smart-thinkification” of almost everything.

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