COOKIES store in Nevada.
COOKIES on the Strip in Las Vegas is scheduled to open Friday, May 14.
The Chicago-based cannabis CPG company partnered with a cannabis brand, Cookies, led by rapper and entrepreneur Gilbert Anthony Milam Jr., AKA
The two companies agreed to rebrand the Essence store at 2308 South Las Vegas Boulevard.
Apart from Cookies, the store will offer Lemonnade, Runtz, Minntz, Collins Ave, Run The Jewels, Powerzzzup and Grandiflora.
Green Thumb founder and CEO Ben Kovler said he was thrilled to collaborate with Berner. Brand recognition is key to winning in the cannabis industry, and with Cookies, Berner has created one of the most desired and recognizable cannabis and lifestyle brands, Kovler said.
Cannabis Dispensary Openings: Trulieve, Ayr, High Tide, Cookies, MedMen, Curaleaf, Inner Spirit, C3 Industries
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As cannabis gains wider acceptance, brands are faced with a major challenge breaking into new markets.
TILT Holdings (OTCQX:TLLTF) president Gary Santo thinks that a key to understanding the present state of things within the industry is to look at the future and the trend of many brands coming east following legalization. Understanding how to sell in those markets, the limitations associated with the regulations, including what you can put on your products, and how you can market your brand is a road to success, Santo said on the most recent episode of the Benzinga Cannabis Hour (see the video below).