Filed to:ad serving
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Like just about every other corner of the web, including this one, the Daily Caller’s website is littered with ads. I can count seven on the story I have open while writing this (which, if you’re curious, is a blog heckling the Unicode Consortium daring to add a pregnant man to the impending emoji roster). There are two ads for something called “benefiber,” another for a $US120 ($162) pillow promising to cure acid reflux, and four more for Oculus charging cables, hospital admin software, grocery store coupons, or pleated polo shorts (now 30% off!).
OpenWeb Anti-Toxicity Tech Is Used by Daily Caller, Ben Shapiro gizmodo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gizmodo.com Daily Mail and Mail on Sunday newspapers.
Antisocial giant dismisses chat app rival s stunt in escalating war of words Share
Copy
Encrypted messaging service Signal on Tuesday made a show of trolling Instagram and its parent company Facebook by creating ads that incorporated audience targeting categories into its ad copy.
The ads address viewers by identifying targeting criteria like lifestyle categories, occupation, geographic location, and personal interests presumably gleaned through online data collection.
Apart from the marketing value of tweaking a dominant messaging rival, Signal did so, it claims, to expose the inner workings of ad tech data collection. The way most of the internet works today would be considered intolerable if translated into comprehensible real world analogs, but it endures because it is invisible, the secure-messaging org explained in a blog post.
Signal banned for booking obviously targeted ads? That story's too good to be true, Facebook says theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.
By John McCarthy-18 February 2021 13:00pm
What if the keywords blocking scandal was just the tip of the iceberg in the brand safety debate?
In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences of publishers talking about race, gender, sexuality or even coronavirus were less likely to see these ads. It emerged that over-zealous brand safety protections
disproportionately restricted ads from web pages deemed risky, which also deprived marketers of historically underserved audiences. The blocklist scandal s now well known but The Drum asks experts if that was just the tip of the iceberg.
Big brands have big marketing budgets to plaster ads across an almost incomprehensible amount of web pages. On the open web, they typically side-step porn and piracy domains. But in split-second bids, it is audiences, not environments, that are bought. So, brand safety vendors, with complicated machine learning tech, try to under