Most of these ads will end up finding a mention in marketing case history books.
14 Dec, 2020 - 09:45 AM IST | By indiantelevision.com Team
NEW DELHI: Advertising informs. It generates awareness, entertains; less often than not – if one goes by harsh cynics – leads to a buy decision, and with even lesser frequency flies into controversy. Sometimes the storm that follows proves beneficial for the brand, especially if it is a cult product. At other times, it proves highly detrimental. 2020 was no different. The year had its fair share of brands and labels which got into the crosshairs of some activist group or other, inviting consumers ire and even unmentionable expletives. Even though what they communicated was well-meaning, and should be considered by most to be within the norms of decency. Most of these ads will end up finding a mention in marketing case history books, detailing what transpired.
गुजरात दुग्ध विपणन महासंघ के पूर्व अध्यक्ष गबन के मामले में गिरफ्तार
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Business news News : गुजरात दुग्ध विपणन महासंघ के पूर्व अध्यक्ष गबन के मामले में गिरफ्तार - former chairman of gujarat dairy marketing federation arrested in case of embezzlement
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Goat milk has caught fancy of health freaks for whom it is light on stomach, easy to digest and has high-quality protein.
VADODARA: For nearly two decades, Bhoja Saniya, a sixth generation ‘maldhari’ was selling his goats’ milk either to small time tea vendors or as ‘mawa’ and ghee to unbranded local dairies. This loose trade would earn Saniya, who owns 100 goats and 200 sheep, a paltry Rs 15 per litre of milk. But was in the past.
Now, the tribal maldhari herdsman is getting his money’s worth after organised players have started buying his goats’ milk for Rs 35 a litre to produce frozen goat milk, goat milk powder and even goat milk soaps to be sold in both national and international markets.