By
January 28, 2021
The North Carolina SweetPotato Commission Inc., is a nonprofit corporation made up of over 400 sweetpotato growers along with the packers, processors and business associates that support them.
CoCo Daughtry, communications specialist for the company, noted the sole purpose of the commission is to increase sweetpotato consumption through education, promotional activities, research and honorable horticultural practices among its producers.
“At the NCSPC, everything we do starts with our producers in mind,” she said. “Research initiatives include varietal breeding, chemical application research showing effects on sweetpotato storage roots, further development in yield, quality, and production of clean seed stock.”
The commission recently hired Michelle Grainger, who spent 20 years working with Fortune 500 companies in the area of innovation management, business models, and business processes, as its new executive director.
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One of the most important issues for US agriculture in general, but also for the potato industry specifically, is trade. “About 20% of potatoes in the US have to find customers in international markets, so trade is a top priority for us,” Quarles says. “In terms of this new administration, we see the return of Tom Vilsack as the Secretary of Agriculture as a real positive. Vilsack is very familiar with the trad
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