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The ‘Martyrdom Effect’: Why Your Pain Boosts A Charity’s Gain
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July 19, 2021 at 12:00 pm
This weekend, participants in the Kokoda Challenge will complete a gruelling 96-kilometre overnight trek to raise money for youth programs.
Why are people willing to go to such extremes of pain, effort and embarrassment to raise money for a charity? Wouldn’t it be easier simply to donate, and ask their friends to do likewise?
Humans are primarily driven to seek positive and pleasurable experiences, and to avoid negative ones such as pain and effort. But research shows that the prospect of enduring pain and suffering for a charity can raise up to three times as much money.
Emma Felton
In this series we pay tribute to the art we wish could visit and hope to see once travel restrictions are lifted.
As winter digs in across the country, I’ve been thinking of summer days in Europe. How pleasant to be back in sunny, southern France among the vineyards and hum of crickets, rather than trapped on our large island continent with little prospect of a return to Europe anytime soon.
One of the highlights of my visit to that region in the summer of 2017 was the surprising Château La Coste, an art and architecture park in the heart of Provence, about 15 kilometres north of the university town of Aix-en-Provence.
A Truly Global Community of Environmental Law Scholars | (ACOEL) | American College of Environmental Lawyers jdsupra.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from jdsupra.com Daily Mail and Mail on Sunday newspapers.
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