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Researchers from Monash University, Queensland University of Technology, and Capital University of Economics and Business published a new paper in the
Journal of Marketing that examines the effects of imaginative product displays in retail stores on customers purchase behavior.
The study, forthcoming in the
Journal of Marketing, is titled Gimmicky or Effective? The Effects of Imaginative Displays on Customers Purchase Behavior and is authored by Hean Tat Keh, Di Wang, and Li Yan.
Imaginative displays are constructed using multiple units of the same product in a novel, yet aesthetically appealing, form. Results from six studies show that, relative to standard displays (i.e., non-novel and neutral aesthetics), imaginative displays can increase customers purchase intention, actual purchases, product sales, and ROI.
Disease X could kill off Brit pubs as scientists warn now is time to pay attention
EXCLUSIVE: A pandemic worse than Covid could kill off out boozers as a top scientist urges Brits to get their politicians to put ventilation in for pubs and indoor spaces
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A group of experts call for improved ventilation regulations to combat airborne diseases
Scientists from Spain, the U.S. and 12 other countries published an appeal in the journal
science Therefore, a new era of prevention of airborne respiratory infectious diseases (such as covid-19) has begun, because in the 19th and 20th centuries, they were regulated to eliminate pathogens in water and food. The author advocates the establishment of indoor ventilation measures, such as airflow, filtration rate and monitoring.
An international team of 40 virology, medicine, aerosol, air quality and ventilation experts from 14 countries signed the magazine
science He called for improved ventilation regulations to combat airborne diseases such as covid-19. The signatories requested changes or standards to regulate ventilation on the same scale as in the 19th and 20th centuries to eliminate pathogens in drinking water and prevent food infections.
“It would be helpful if they were to undertake a public service messaging campaign to publicize this change more broadly,” especially in parts of the world where the virus is surging, she said. For example, in some East Asian countries, stacked toilet systems could transport the virus between floors of a multistory building, she noted.
More research is also needed on how the virus moves indoors. Researchers at the Department of Energy’s Pacific Northwest National Laboratory modeled the flow of aerosol-size particles after a person has had a five-minute coughing bout in one room of a three-room office with a central ventilation system. Clean outdoor air and air filters both cut down the flow of particles in that room, the scientists reported in April.