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Subscriber only For decades, the Ballina Shire Advocate has covered this region with passion and pride because we re locals and we live among you. Our staff work around the clock to report on news that matters to our valued readers because we know it is important in the lives of residents. We like to think of ourselves as that smart neighbour over your back fence who can keep you up to date with the latest happenings. In our long history, the means of delivering the news has continually evolved from the black and white printed paper to a digital website with video, photo galleries and interactives.
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Winning back community trust in COVID-19 vaccine rollout
Winning back people’s trust in a COVID-19 vaccine rollout requires better communication and community engagement, according to a QUT social marketing expert.
“Vaccines must be easy to access, quick, and the process for booking and receiving vaccinations should be clearly communicated, smooth, and offer a good service experience,” said Professor Gordon from the QUT Faculty of Business and Law.
“Community adoption of COVID-19 vaccines also requires trust in those delivering information about the safety and benefits of vaccination.
“It is essential government comes up with a clear strategy, communicates clearly, openly and transparently with the public and key stakeholders (e.g. GPs, health authorities) and that they deliver on expectations to build trust in the vaccination process and encourage vaccine uptake.”
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Subscriber only For 50 years, the Byron Shire News has covered this region with passion and pride because we re locals and we live among you. Our staff work around the clock to report on news that matters to our valued readers because we know it is important in the lives of residents. We like to think of ourselves as that smart neighbour over your back fence who can keep you up to date with the latest happenings. In our long history, the means of delivering the news has continually evolved from the black and white printed paper to a digital website with video, photo galleries and interactives.
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As we move to our new home on The Daily Telegraph website, I want to take the opportunity to reintroduce our team of dedicated and passionate journalists living and working right here on the Northern Rivers.
My name is David Kirkpatrick and I am the editor of The Northern Star.
We have a team of nine journalists working across four titles: The Northern Star, Tweed Daily News, Ballina Shire Advocate and Byron Shire News.
I joined the Star about 14 years ago as a sub editor and then sports editor before rising to become the editor.
With more than 34 years spent working as a journalist, media and public relations specialist across Melbourne, Canberra and regional NSW, I bring a wealth experience to this role.