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Surf Excel pushes for socially distant Holi celebrations in new spot Share Via: The campaign uses the tagline Rang achhe hain and imagines what a socially distant Holi celebration could look like in 2021. It’s very possible that Holi this year is going to look very different. The COVID-induced lockdowns have been lifted in most parts of India, but the pandemic is still spreading across the country. So, the government is urging people to continue to wear masks and observe social distancing norms. Surf Excel’s new campaign borrows from this train of thought. It shows a young boy and his older neighbour celebrate Holi together whilst observing social distancing norms. The neighbour s role is played by Kulbhushan Kharbanda, a veteran actor who has starred in Hindi and Punjabi films.

North west frontierVasan balaRohit malkaniLk saatchiPrabha narasimhanDaag acche haiMegha bansalPrafull sharmaAarthy sridharCarlos pereiraAyush sachdevaKulbhushan kharbandaLowe lintasVipul mathurSouth asiaHindustan unilever