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Tourism leaders from across the public and private sectors came together at the World Travel Market (WTM) in London for a high-level discussion on tourism’s role in rural development, the challenges and the opportunities. The Ministers’ Summit on “Technology for Rural Development”, hosted by the World Tourism Organization (UNWTO) in partnership with WTM, focused on tourism innovation and technology and their place in empowering rural communities. The Ministers’ Summit was held as the UNWTO works with its Member States and alongside its fellow United Nations agencies to face up to the challenges posed by rising levels of urbanization. According to the UN, 68% of the world’s population will live in cities by 2050. In many places, this has meant rural communities are “left behind”, and tourism has been identified as a key means of bridging the rural-urban divide by creating jobs and boosting economic sustainability.

Saudi arabiaCity ofUnited kingdomSierra leoneGloria guevaraZurab pololikashviliWorld tourism organizationWorld travel tourism councilRural developmentUnited nationsSummit on technology for rural developmentWorld travel marketMinister summitMember statesNina dos santosWorld travel