Details 19 April 2021
Children’s Cancer Foundation is turning its iconic fundraising event, Hair for Hope, virtual this year. Digital marketing efforts for Hair for Hope 2021 will be underpinned by a strong storytelling focus, brought to life via emotive sharing from past shavees (those who have shaved their hair for the event), childhood cancer survivors and caregivers. This will be done on social media through a mix of static and rich media content.
There will also be livestreaming of head-shaving throughout the two-month campaign. Having a total of four livestreams throughout the campaign, each livestream session will have at least two ceremonial shavees and live-streaming will be done at partner venues such as Kong Meng San Phor Kark See Monastery. Additionally, Hair for Hope will roll out branded stickers, AR (augmented reality) filter on Instagram and DP (display picture) frame on Facebook. The Facebook display frame and AR filt
Children s Cancer Foundation turns Hair for Hope event digital complete with live-streaming and AR filter
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
April 18, 2021
Rokiah Mahmud
The Leo’s Club from International School Brunei (ISB) donated a collection of toys and vouchers to the Children’s Cancer Foundation (YASKA) yesterday in an event at Women’s and Children’s Centre of Raja Isteri Pengiran Anak Saleha (RIPAS) Hospital.
President of Leo’s Club, Aina Fadillah presented the donations to Vice Chairperson of YASKA Tsara’ Nawwarah binti Abdullah Chen, who is also an occupational therapist at the Paediatric Oncology Ward. Leo’s Club Supervisor Sunil and members from Lion’s Club were also present.
“What we’ve done, so far, is collected toys and funds from our own students at ISB that had taken up the opportunity to donate,” said Aina Fadillah. “The funds went towards vouchers that the patient’s families could use to collect food for Ramadhan and for their basic amenities.”
PANAMA CITY BEACH The weekend is already rolling at Aaron Bessant Park, where the annual spring rally for Emerald Coast Cruizin got underway on Wednesday.
The main event continues Friday and Saturday with thousands of muscle and classic vehicles on display, live musical performances, giveaways and contests, workshops and more. The public can stroll the Vendor Market Midway, and grab snacks, drinks and meals at the Food Court. Ladies can even enjoy their own area of the Midway.
One of the highlights of Saturday s show will be the auction of a vintage British roadster to benefit a local organization that helps parents with travel expenses when taking their children for cancer treatments. (See more about this below.)
James Kon
Twenty-seven children battling cancer recently left heartfelt and positive messages on a Tree of Life to commemorate this year’s International Childhood Cancer Day.
The children under Children’s Cancer Foundation (YASKA) jotted down their messages on handprint-shaped papers and placed them on a decorated tree in line with this year’s International Childhood Cancer Day theme – ‘Better Survival is achievable #throughourhands’.
The global campaign aims to raise awareness that childhood cancer is curable.
Each country creates a Tree of Life that carries messages from cancer patients and survivors to portray their hopes for survival through 10 key elements: responsive government policy; timely and accurate diagnosis; effective treatment; multidisciplinary team; palliative and supportive care; quality workforce; available and affordable essential medicines; cancer registry; and rehabilitation and reintegration programmes.
vimarsana © 2020. All Rights Reserved.