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Winnipeg Free Press By: The Canadian Press Last Modified: 3:54 PM CDT Monday, May. 3, 2021 Save to Read Later VICTORIA - Consumer trust for big brands dropped during the pandemic amid concerns about how ethically companies behaved, a 2021 study has found. People line up at the Toronto Premium Outlets mall on Black Friday for shopping sales during the COVID-19 pandemic in Milton, Ont., Friday, Nov. 27, 2020. THE CANADIAN PRESS/Nathan Denette VICTORIA - Consumer trust for big brands dropped during the pandemic amid concerns about how ethically companies behaved, a 2021 study has found. The Gustavson Brand Trust Index by the University of Victoria, conducted between January and February this year, looked at consumer trust and the factors that affect it, as well as brands that succeed at it.

Nathan denetteSaul kleinGustavson school of businessAir canadaUniversity of victoriaCanadian press news fellowshipGustavson brand trust indexToronto premium outletsBlack fridayGustavson schoolBrand trust indexCanadian pressCanadian press newsசவுல் க்ளீன்குஸ்டாவ்சன் பள்ளி ஆஃப் வணிகஅேக கனடா