Vice President of Investor Relations
Hi, everyone, and welcome to Etsy s First Quarter 2021 Earnings Conference Call. I m Deb Wasser, Vice President of Investor Relations and ESG Engagement. Joining me today are Josh Silverman, CEO; Rachel Glaser, CFO; and Gabe Ratcliff, our Director of Investor Relations. Today s prepared remarks have been prerecorded. The slide deck has also been posted to our website for your reference. Once we are finished with Josh and Rachel s presentations, we will transition to a live video webcast Q&A session. Question can be submitted by the Q&A window chat displayed on your screen. Feel free to use it at any time, as it will remain open throughout the entire conference call. I ll be reading your questions, and Gabe will help me try to get to as many as we can.
Snapchat bets big on augmented reality s e-commerce future
The social media app has been setting the stage to blend e-commerce with its AR capabilities. Published May 5, 2021 Courtesy of Snapchat
When Snapchat released its iconic lenses almost six years ago, teens watched as they appeared on screen rosy-cheeked and vomiting rainbows, their eyes doubled in size. The interactive lenses changed as they moved their faces.
What was once a means of entertainment for teenagers might now pave the way for Snapchat s place in e-commerce.
Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company has slowly been inching into e-commerce over the last few years, but the back-to-back acquisitions might hint at its plans to establish growth and generate more revenue.
Plus, here’s your guide to auditing for Core Web Vitals
Carolyn Lyden on May 4, 2021 at 10:00 am
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Good morning, Marketers, and where does your ad money go?
That’s what the Association of National Advertisers is trying to find out. The group is currently looking for consultants to help them figure out where search marketers’ money goes in the automated digital ad-buying process.
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