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No one predicted 2020 at the start of the year. New online shops popped up either due to necessity, retailers filling the demand for specific products, or as a supplement to physical locations.
Covid was the headliner for its impact across the globe. Looking at retail and e-Commerce, in particular, there was a massive shift in buying behavior leading to innovation and growth online. Channable will break down the trends we saw and help you prepare for the years ahead.
Monday, 21 Dec 2020 11:56 AM MYT
Google users can now virtually try on makeup and receive product recommendations before buying. Picture courtesy of Google
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SAN FRANCISCO, Dec 21 While online shopping has skyrocketed in this pandemic year, virtual makeup testing is now emerging as a must-have tool in the beauty industry.
Following moves by several giants in the sector, it is now Google’s turn to offer its users the opportunity to virtually try on makeup essentials from several cosmetic brands.
It’s hard to buy a lipstick or eyeshadow without being able to test them on your skin tone.
Dive Brief:
Google on Thursday launched augmented reality beauty experiences in partnership with ModiFace and Perfect Corp. to allow consumers to test cosmetics via the Google app.
Consumers can virtually try on products from brands like L Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury, Google said.
As consumers browse Google Shopping on their phone or the Discover feed in the Google app, the company will display recommendations from beauty, apparel and other experts. The recommendations tool comes from the company s Shoploop team, which emerged from its incubator Area 120, per the company s announcement.
Dive Insight:
Google s latest feature aims to recreate the in-store shopping experience since the COVID-19 pandemic has prevented consumers from trying out cosmetics in person and getting advice from store associates. Through the tool, the tech giant hopes to make it easy to shop for beauty products without trying them on.
Down the Aisle - Weekly From something new to something borrowed, all the wedding trends and fashion inspo you need for your upcoming nuptials, plus, a peek into real life weddings. Subscribe to newsletters Voting Booth After 365 days in lockdown, in what way has your life changed the most? Please select an option Oops! Something went wrong, please try again later.
Nothing s changed. Everything in my life became stagnant.
I ve focused more on making my house/apartment a more comfortable, beautiful place to call home.
I don t think I could ever not work from home again. Remote work has saved me so much money.