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Digital Scrum Analyst at Willis Towers Watson / Insurance Journal Jobs

Apply Now This position will play an integral and impactful role in the growth of the Digital PMO team and report to the Digital PMO leadership. The candidate selected for this opportunity will interact with and impact the output of paid & owned media teams, digital development, and business operations. At TRANZACT we create cutting-edge marketing solutions to help insurance brands compete online. We are seeking an enthusiastic, experienced digital web analyst to make an impact on our growing Digital team. You will work with creative, media, and development teams to build websites, online applications, and marketing assets. RESPONSIBILITIES Work directly for/with Product Owner (s), business and marketing stakeholders to distill requirements into user stories for development.

Google Ads Tracking Updates; Here s What Advertisers Need to Know

Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Google Tag Manager. As a first-party cookie, it will be unique and limited to users of a specific site. Advertisement Why The Change to Begin Setting a First-Party Cookie? Google has made it clear that they’re taking steps toward protecting privacy, which means a heavier reliance on first-party data. With changes on the horizon for the way that folks are tracked, first-party data is more valuable than ever. In effort to create more opportunities for solutions that build on first-party data, Google has announced that they’ll be updating the global site tag and the Google Tag Manager to set a same-site cookie on advertisers’ web domains to help improve how conversions will be attributed back to ads.

Power My Analytics Acquires eComIQ to Expand Big Data Automation Capabilities for Enterprise Customers

Power My Analytics Acquires eComIQ to Expand Big Data Automation Capabilities for Enterprise Customers
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

Power My Analytics Acquires eComIQ to Expand Big Data Automation Capabilities for Enterprise Customers

Power My Analytics Acquires eComIQ to Expand Big Data Automation Capabilities for Enterprise Customers
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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