“Maybe prohibiting certain practices such as microtargeting at certain times, I think that’s the debate that we need to have on political ads.”
– Renate Nikolay, Head of Cabinet of Commission Vice-President Jourova.
Top Story: The use of microtargeting for online political advertising could come in for new rules as part of legislation being readied by the European Commission, it has been revealed. Read on for more.
Podcast: This week, we take a look at the Commission’s plans for protecting the future of platform workers in the EU. You’ll hear from Commission representatives on the EU’s future objectives in this field, and we also speak to Ludovic Voet, Confederal Secretary at European Trade Union Confederation on the need to better protect the workers of the gig economy in Europe.
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Threepipe Reply unpick Google Privacy Sandbox’s newest offering of a walled garden solution
It has been no secret that the world of digital is shifting to be more privacy conscious. With the inception of Apple’s Intelligent Tracking Prevention 2.0 and Mozilla’s Enhanced Tracking Protection in 2019, it was not long before Google threw its hat into the ring.
Since 1994, cookies have enabled websites to distinguish individuals from the otherwise faceless mass of online users.
These tiny text files store basic information about us from the websites we visit, such as our preferred language, our login details and how many items we’ve put in our virtual shopping basket etc, and are saved on our browsers.
Cookies are the foundation of the personalised browsing experience and web analytics, giving us visitor numbers, page views, reach etc.
But not all cookies are the same.
Cookies direct from the website you’ve visited, which can only be read by that website, are known as first-party cookies. Those from advertisers – the ad space on websites typically owned by large ad tech firms – are known as third-party cookies and these can track your browsing habits.