The second 360-degree picture in the sequence. (Courtesy: Google Maps)
The last few photographs showed a descent down some stairs, passing a hooded figure.
Down the stairs and to the right. (Courtesy: Google Maps)
Clowns were visible in the final picture, as were more iterations of Billy the Puppet.
A friendly welcome. (Courtesy: Google Maps)
Google Maps and Google Earth were both tagged in the video, as both share the same maps, satellite images, Street View pictures, and user-submitted photographs.
The Location
Despite the scary music and the strange situation, the video simply showed nothing more than a bit of clever marketing for the iLocked escape room company in St. Petersburg, Russia.
We contacted the department’s media relations spokesperson for more information, but did not hear back as of press time.
A search of local news in Richmond did not result in reports of any injuries. The minivan may have been empty at the time that the Burger King sign collapsed.
Future Memes
We often report on odd stories like these as they can sometimes bloom into other kinds of content.
For example, if screenshots from the videos or pictures of the sign show up in future memes, this real incident was the source.
A number of TikTok users joked about the Burger King sign landing on the minivan by commenting with the old company slogan: “Have it your way!”
It shows the animal, which was identified as a “super rabbit” in the video, appearing to be upright and soaring through the air like a superhero.
Absent from the video and most of the comments was information regarding where this happened. We also sought out to learn what happened to the animal.
Finding the Location
The TikTok video provided only one solid clue: the street name. “Biała Droga” was displayed on the ground. This led us to Poland.
We found the location at these coordinates: 49°55’04.5″N 19°56’13.3″E (if those don’t work in a specific mapping application, they can be input into Google Maps: 49.9179269,19.9370267).
April 30th 2021 14:49
Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021.
There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in a couple of caterpillar cakes for good measure.
For a deeper dive into social media platform innovation, head over to The Social Quarterly Report.
Let’s get started.
Dove – #NoDigitalDistortion
Perhaps the most powerful campaign this month is Dove’s viral social content focused on widespread use of digital distortion in online images. The brand, which has a lengthy history of promoting diversity and authenticity in beauty, and combatting harmful modern beauty standards, is now centring its content on the next generation – the first to have grown up surrounded by social media from a very young age.
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