FADA initiates annual study to detect gaps between OEM, dealers
The Federation of Automobile Dealers Associations (FADA) has roped in Singapore-based consumer-insight led consulting and advisory firm PremonAsia for conducting the study
PTI | February 17, 2021 | Updated 15:37 IST
Automobile dealers body FADA on Wednesday said it is initiating an annual dealer satisfaction study to gauge the market sentiment and to identify gaps that impact OEM-dealer partnership across key business aspects. The Federation of Automobile Dealers Associations (FADA) has roped in Singapore-based consumer-insight led consulting and advisory firm PremonAsia for conducting the study. With a sizable sample, FADA dealer satisfaction study will provide adequate representation from every quarter and cut across all categories of vehicles, FADA President Vinkesh Gulati said in a statement.
FADA, PremonAsia to conduct annual dealer satisfaction study
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FADA initiates annual study to detect gaps between OEM, dealers
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Tractors sales rose nearly 48 per cent in January 2021 to 87,579 units, including 9,234 which were exported, from 59,367 units in January 2020. Month on month, sales increased after two months of fall. Demand was driven by expansion in rabi acreage, high reservoir levels and higher liquidity in the hands of farmers, among others. While every segment of the auto sector felt the pressure due to the Coronavirus (Covid-19) pandemic, the tractor segment was the first one to revive and it continues to be the fastest growing in the auto segment. According to the Federation of Automobile Dealers Associations, retail numbers for the month of January inicated that the only segment which was in green (11.14% growth) was tractors, while other segments were in red.