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Shin Publishes New Book on Public Relations Thu, 01/28/2021 - 10:18am | By: David Tisdale Dr. Jae-Hwa Shin, a professor in The University of Southern Mississippi (USM) School of Communication, has co-authored a new book, Public Relations Theory: Capabilities and Competencies, the first authored public relations theory book in the field. Along with co-author Robert Heath, Dr. Shin offers in this new book a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches spurred by rapid changes in society, cultural boundaries, technology, and media environments. It features both organizational and social theories of public relations, including cases and challenges to help students

Soult ukpyolsiSouth koreaJae hwa shinRobert heathDavid tisdaleUniversity of southern mississippiFederation of korean industriesSchool of communicationUniversity of missouriJournal of public relations researchKorea economic research instituteCollege of artsShin publishes new bookSouthern mississippiPublic relations theoryRelations theory