The Ohio Beef Council (OBC) as part of the Federation of State Beef Councils, on behalf of the Beef Checkoff, has partnered with the Daytona International Speedway to sponsor the 40th season-opening race for the NASCAR Xfinity Series – the
Beef. It’s What’s For Dinner. 300. The event is set for a 5 p.m. ET start on Saturday, Feb. 13, the day before the 63rd Annual DAYTONA 500. Additional support from the OBC will extend consumer outreach at the Speedway on race day, enhance
Beef. It’s What’s For Dinner. signage on the track and make television advertising possible.
“Despite the extraordinary and challenging circumstances 2020 dealt cattle farmers and ranchers across the country, they persevered to keep the delicious beef Americans know and love on store shelves,” said Clay Burtrum, Federation Division Vice Chair for the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff. “This sponsorship celebrates all the industry has overcome
Feb 5, 2021 / 02:01 PM EST
The 63rd annual DAYTONA 500 is around the bend, and nothing says tailgating, or homegating, on race day quite like a delicious beef recipe.
The Federation of State Beef Councils, on behalf of farmers and ranchers across the nation, has partnered with the Daytona International Speedway to sponsor the 40th season-opening race for the NASCAR Xfinity Series – The Beef. It’s What’s For Dinner.® 300. The race is set for Saturday, Feb. 13, the day before the DAYTONA 500.
James Beard award winner and former “Top Chef” judge Hugh Acheson shares beef recipes that are ideal whether you’re tailgating at the race, or homegating in your living room.
This must be one of the best branding campaigns of all time when years ago the Minnesota Beef Research and Promotion Council came up with the Beef It s What s For Dinner. I cannot remember the name of the person with the deep voice on the ad but I will never forget how it sounded! Well, very soon you will see Beef It s What s For Dinner at the Daytona International Speedway, and maybe we will hear it too on one of the commercials during the race?
The Federation of State Beef Councils and Daytona International Speedway announced that the historic 40th season-opening race for the NASCAR Xfinity Series at the 2.5 mile venue will be known as the Beef It s What s For Dinner 300. This race will be held the day before the 63rd Daytona 500 and will be part of a double header that will also feature the Lucas Oil 200.
This must be one of the best branding campaigns of all time when years ago the Minnesota Beef Research and Promotion Council came up with the Beef It s What s For Dinner. I cannot remember the name of the person with the deep voice on the ad but I will never forget how it sounded! Well, very soon you will see Beef It s What s For Dinner at the Daytona International Speedway, and maybe we will hear it too on one of the commercials during the race?
The Federation of State Beef Councils and Daytona International Speedway announced that the historic 40th season-opening race for the NASCAR Xfinity Series at the 2.5 mile venue will be known as the Beef It s What s For Dinner 300. This race will be held the day before the 63rd Daytona 500 and will be part of a double header that will also feature the Lucas Oil 200.
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