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Canopy Growth Corp. has purchased AV Cannabis Inc. in a bid to build more brand loyalty with customers. The Smiths Falls, Ont.-based cannabis company said Thursday that it has acquired Ace Valley, a Toronto company that makes vapes, gummies and pre-rolls. Financial terms were not disclosed. Rade Kovacevic, Canopy s president and chief product officer, said his company was keen on the deal because its stores were among the first to stock Ace Valley, which revealed the strength of the brand. We saw them build a really strong consumer following and brand affinity, which is a particularly difficult thing to do in the Canadian cannabis landscape, said Kovacevic, who pointed out that Ace Valley expanded rapidly in Ontario and placed high on top pre-roll, edible and vape lists.

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