Coca-Cola
A combination beverage from Coca-Cola brings a new way to get a caffeine fix.
Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar are now available nationwide in stores’ ready-to-drink coffee aisles, the company said. The new drinks, which are infused with Brazilian coffee, were first announced in July.
“Many people are often torn between reaching for a soft drink or a coffee at 3 p.m. at work, at school or on the go,” said Brandan Strickland, brand director, Coca-Cola Trademark, in a news release. Now, you don’t need to leave Coca-Cola to get your coffee fix.”
Coca-Cola with Coffee is available in three flavors Dark Blend, Vanilla and Caramel while the zero-sugar, zero-calorie version comes in Dark Blend and Vanilla.
for about $2.32, the company said.
The U.S. is the 50th market to launch Coca-Cola with Coffee, which was first piloted in Japan in 2018. The company says it tailors the recipe in each country to meet local tastes.
It s not the first time Coca-Cola has had a soda with coffee in the U.S. In 2006, Coca-Cola Blak was launched but then was discontinued two years later. Some reviews of the product said the drink had a brutal aftertaste.
Coca-Cola says in its preliminary consumer testing, more than 80% of consumers who tried the new product would buy it.
Caleb Bryant, associate director of food and drink at global market research firm Mintel, told USA TODAY that ready-to-drink coffee is one of the fastest-growing beverage categories and is particularly popular among Millennials and Gen Z. Beverage categories have also been blurring together, Bryant said.
Coke Launches Coca-Cola With Coffee
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If soda s just not getting it done for you, Coca-Cola thinks it has just the right answer. Beginning today, the Atlanta-based beverage maker has officially started to roll out Coca-Cola with Coffee, a coffee-infused product first announced last summer. Coke says the drink sips like a Coke and finishes like a coffee, and should be available at most major retailers immediately.
The beverage will be available in both a regular and Zero Sugar option, resulting in five total flavors for the line. The regular drink comes in Dark Blend, Vanilla, and Caramel while Coca-Cola with Coffee Zero Sugar comes in Dark Blend and Vanilla. They ll be positioned in the ready-to-drink coffee (RTD) section of supermarkets as compared to the soda aisle.