Covid-19 safety campaign launch at Qe hospital, Gateshead, Amanda Healey Director of public health Durham, Andrew Beeby QE Director and Critical care nurse Susie Chrystal A MASSIVE campaign is calling on the North East to stick to coronavirus rules. Housed online at BeatCovidNE.co.uk, the key message is one of thanks to the region’s people and of urgency to keep going in their efforts to follow the rules. Billboard posters thanking people for sticking to the rules will be put up throughout the region, alongside a campaign of radio and TV adverts. It is backed by seven councils and supported by Northumbria and County Durham Local Resilience Forums which includes councils, third sector, NHS, emergency services and public transport bodies.