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Survey: What worry CEOs in Kenya

THE STANDARD BUSINESS NEWS NAIROBI, KENYA: Several factors stand on the way to prosperity for some Chief Executive Officers in Kenya derailing growth plans for organisations under their control, a new study by the Central Bank of Kenya (CBK) reveals. The CEOS polled by the regulator plan to expand into new markets, improve brand proposition of current products and develop new products through diversification and value add in the next three years. “The main concerns for CEOs are the challenging business environment, economic performance and the effects of the Covid-19 pandemic.” “Growth prospects for the Kenyan and global economies were mixed. While there was optimism due to a gradual pick up in business activity in the economy, businesses were concerned about anticipated heightened political activity, high cost of raw inputs and continued uncertainties over the COVID-19 pandemic.”

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