RC Cola Philippines’ and Gigil’s campaign took home a Bronze from the festival’s Film category
Still from "Family" "We just won our first-ever Cannes Lions!," announced by independent ideas agency, Gigil, as it took home the Bronze spot in the Film category at the 2020/2021 Cannes Lions Internati
Director Amit Sharma desires his next to do well, says âI hope Maidaan will be liked as much as Badhaai Hoâ
âBadhai Hoâ became the seventh-highest opening weekend grosser of 2018. Amit Sharma / Instagram
Updated: Jun 26, 2021, 02:31 PM IST
‘Badhaai Ho’ director Amit Sharma is currently all set for his Ajay Devgn starer ‘Maidaan’. Wishing it to do just as well as’ Badhai ho’ the actor is hoping for the best.
Coming from a background of commercial directors Amit stays in a dilemma of his identity. In conversation with Spotboye, he said ‘Am I a feature filmmaker or an ad filmmaker? What is my calling card? I enjoy making both kinds of films equally. Last year I made two major ad films for Dove soap and Facebook. Both have got me any number of awards both locally and internationally.’
Let’s hope the judges get what it’s all about Taking brave steps and bold risks definitely earn one great merits. And for local independent ideas agency, Gigil, it scores them a nod at the 2020/2021 Cannes Lions International Festival of Creativity.
Still from RC Cola Philippines' commercial Can
Reese Witherspoon Actor Reese Witherspoon got so annoyed with the way women were being portrayed in Hollywood, that she set up her own media company. In a talk at Lions Live (the online version of the Cannes Lions International Festival of Creativity), Witherspoon stated how the media company has since looked to tackle not only issues about gender equality but also about racial discrimination, LGBTQ and differently-abled people. Explaining how the journey began, Witherspoon said, “It was around 2011 when I realised that scripts were greatly deteriorating. I was reading 12 scripts a year that I would consider starring in. It then became six, then four and was down to two. I remember, in particular, that there was this one script that I read that was just so dismal. It had a terrible female lead that was completely in service of the male lead. There were a bunch of boob jokes; I thought it was misogynistic and not funny. I called my agent and told her I’m not going
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